Story

Upon arriving at Northeastern University, I applied the skills acquired from scaling Bindu's social media platforms to various student organizations and a side venture called Likd by Anyu .

Through my tenure as a social media manager, I identified several gaps in the industry and resolved to develop a solution to make social media marketing more accessible to small business owners by leveraging AI to analyze and optimize their social media growth. I met my co-founder, Mitchell Rusitzky at the Husky Startup Challenge and we began hacking away at this idea together. (Now we’re golfing & bouldering buddies. P.S. He’s also the coolest Web3 twitter influencer I’ve met)

We presented this concept at the Husky Startup Challenge's Demo Day as finalists.

Pitch Deck

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We spent six months working on this idea. Mitchell brought the marketing genius to the table while I hankered away at the tech. We pivoted 6 months after to create a marketplace between influencers & small businesses since we saw UGC gaining more traction in early 2022. After many user calls we decided that the industry was too saturated and our idea started feeling more like a SISP <Solution in search of a Problem>. We moved on to better projects and I leveraged the code I created for the matching algorithm to begin the foundation for FoundHer.